27.02.2015 0 Comments

A revolution is under way in the UK’s digital economy

A revolution is under way in the UK’s digital economy

With £100bn spent online by UK consumers in 2014, digital innovation is the present and the future. How can you get involved?

The UK has one of the strongest online economies in the world, with consumers regularly outspending those in other nations. The growing capability of smart devices, emergence of ‘The Internet of Things’, growth in business services such as cloud computing and improvements in the amount and quality of data create a wealth of opportunities for UK businesses.

The UK’s digital economy strategy, put together by Innovate UK, outlines £120 million of spending over four years to support business’s digital innovations. The strategy will keep the UK at the forefront of digital innovation.

Through Innovate UK, the government is committed to spending £15 million a year supporting innovative business projects and will provide a further £15 million a year for the Digital Catapult centre, the Open Data Institute and Tech City UK.

Digital technology can offer businesses huge reductions in costs, instant global market reach, and a quick and personal relationship with the customer, especially via social media. If you need help working on your social media for advertising, contact Web Chimpy.

Innovate UK’s digital economy strategy has 5 key objectives:

  • encouraging digital innovators to develop their ideas and establish businesses
  • championing approaches focused on users of digital technology
  • equipping innovators with the right technical and business expertise
  • growing infrastructure, new Australian payment platform and ecosystems
  • ensuring the digital economy is sustainable

Read the digital economy strategy to learn more about the opportunities for businesses in this area >

As well as supporting businesses at the national scale, the government has invested through local channels too. In Oxfordshire and Buckinghamshire, there is more support available for businesses wanting to make the most of being online. Get Online, Trade Online (GO-TO) vouchers have been made widely available to help SMEs get online, trade online or promote online.

With the http://dedebt.com/debt-relief/, you could get financial support for help with mastering social media, creating a website, taking payments online, online security, advertising, using CRM software, training staff or creating mobile websites and apps.

Find more information and a list of digital suppliers who can help you on the Do More Online, Buckinghamshire Business First webpages.

Read our handy guides and resources on topics like online finance, social media and cyber security.