22.01.2015 0 Comments

Think sustainably, act responsibly, then promote these values to customers

Think sustainably, act responsibly, then promote these values to customers

Environmentally friendly products have many benefits – to your business, your customers and the world.

In today’s world its clear to see a change in attitude towards the environment and sustainability, from recycling at home to changing the way businesses are run. With financial incentives, moral outlooks and plain human kindness all playing their part, businesses can be at the forefront of a sustainable Britain.

Hypnos, the bed and mattress manufacturers based in Buckinghamshire, is one company committed to reducing its carbon footprint and using environmentally friendly materials. Sustainable thinking goes to the heart of the whole company, with an all-encompassing operational culture that focuses on minimising carbon emissions and waste.

Hypnos became the first British bed and mattress manufacturer to become Carbon Neutral and all of its beds are 100% recyclable, ensuring none of their beds end up at a landfill site. Hypnos has even developed its own disposal and recycling service where skilled labourers deconstruct old mattresses and separate the materials for recycling. Given that mattresses can take over 10 years to decompose, this is a very worthy project.

Many businesses are adopting a sustainable outlook, but not all promote the fact. When Hypnos became the first Carbon Neutral manufacturer of beds and queen size mattress, they weren’t quiet about it, featuring the news on their website. Indeed, Hypnos has a section of its website dedicated to its environmental vision. In a world where public relations is king, businesses should promote all positive aspects of their business for maximum exposure.

If your business has an environmentally friendly product or service to promote, is moving into the LCEGS sector, or using green processes to reduce its carbon footprint, you can get a £3,000 grant to support those aims.

Possible activities for funding of a product or service include:

  • Website development
  • Adverts
  • Marketing collateral
  • Attendance at exhibitions/trade shows
  • Packaging design
  • Prototyping

Possible activities for funding a move into the LCEGS sector or using green processes include:

  • ISO 14001 accreditation
  • Development of an EMS
  • Energy efficient equipment
  • Development of a CSR policy
  • Energy monitoring systems
  • Greening the supply chain

The team at Hypnos are also very careful about who their partners are, only working with suppliers who are environmentally responsible themselves. This philosophy can lead to true positive change, for if you want to do business with Hypnos, you’d better have sustainability in mind. Now there’s an idea for other businesses to follow.

Find out more about Grants for Eco Innovation online, call 01494 568956 or email luke@grantsforecoinnovation.co.uk.

Find out more about Hypnos online.